We love REI – and not just because they’re a great customer of ours. We’re huge fans of their #OptOutside movement to reground all of us in the outdoors the day after Thanksgiving. This year, they’ve taken things up a notch by inviting everyone to submit personal stories via a new experiential search engine. Join all of us in sharing your favorite ride, bike photo or an outdoor adventure that shares your passion and shows how you’ll be spending Black Friday this year. Hopefully, it involves a bike!