TERRY PRECISION BICYCLES FOR WOMEN AND ADVANCED SPORTS INTERNATIONAL SIGN LICENSE AGREEMENT.
PHILADELPHIA (September 22, 2009) – Terry Precision Bicycles announced today that it has signed a license agreement with Advanced Sports, Inc. (ASI) to distribute an expanded line of women’s performance and lifestyle bicycles. Terry, the premier women’s cycling company, has been at the forefront of women-specific design for over two decades. ASI is an established leader in the design, development and production of bicycles producing more than 250,000 units worldwide in 2008 under its primary brands Fuji, SE, Kestrel and Breezer, as well as various private label models.
ASI will manufacture, sell and distribute the Terry line of women’s bicycles worldwide that will be available for sale Spring 2010. A preview of the collection will be presented to retailers and the media at Interbike in Las Vegas, September 23, 2009. Look for Terry at booth #3207 and ASI at #1825.
“Partnering with Advanced Sports, a leader in bicycle design and sourcing, is a strategic decision that will help us re-launch our bikes to tie in with our successful line of clothing and accessories,” says Liz Robert, new CEO of Terry. “We expect these new bikes to complement our existing apparel and accessory lines and provide performance to our consumers who participate in cycling activities.”
Terry Precision Bicycles, founded by industry pioneer Georgena Terry, has been producing women’s-specific bicycles longer than any manufacturer in the industry. Terry’s designs for frames and saddles have won numerous awards for innovation, style and comfort. Georgena will continue to be the driving force behind the line’s design moving forward.
The first ASI-produced models that will launch at Interbike include the Susan B, the Symmetry, and the Tailwind. The Susan B, Terry’s hybrid bike, has reworked componentry to fit with today’s current market trends. The Susan B will be available in five sizes from 11″ to 20″. The Symmetry, a fitness road bike, which will be sold in two versions – a flat bar or drop bar configuration – and the Tailwind, a performance road bike, will be available in six sizes from 40cm to 58cm. All four models feature Terry’s signature comfort geometry and are spec’d with current components and materials. Plans for 2011 call for a wider range of women’s products, including a custom carbon frame.
“Our focus and our strength is designing, producing and selling high quality bicycles,” says Patrick Cunnane, president of Advanced Sports, Inc. “Terry has built a fierce brand loyalty around fit and comfort and the bicycles we design will stay true to these core values.”
In addition to manufacturing the bicycles, the license agreement gives ASI the ability to sell the products through its existing retail sales channel. ASI will also handle warranty for Terry Bicycles produced post agreement.
Click to download the full release: ASI Licensing Release
For more information, contact:
Terry marketing director, Paula Dyba
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