In an effort to build its collaborative options for independent retailers, Terry has partnered with NuORDER, the premier B2B ordering portal. Through NuORDER, retailers will be able to easily browse Terry’s seasonal line sheets, select and order products and manage inventory via any device. In addition to expanded access, NuORDER will showcase Terry’s expanding lines of cycling and Soleil collections via curated virtual showrooms and relevant product recommendations.
“We have ditched the physical workbook, and are all in on digital presentations with the help of NuOrder. This change makes Terry more accessible than ever and allow buyers to shop in a more sophisticated and streamlined way,” according to Director of Operations, Nik Holm. “Our implementation of NuOrder makes it possible to merchandise our line in a way that makes sense to each shop and allows the shop to view multiple seasons at one time, placing both preseason and in-season orders at the same time.”
Beginning with the Fall 2023 buying season, Terry will conduct all its wholesale practices through NuORDER. Wholesale Director, David Howard worked closely with NuORDER to implement this integration and is excited to take Terry’s connection with independent dealers to a new level. “Terry Cycling and NuOrder have created a virtual showroom through detailed product descriptions and high-resolution images that gives the buyer a feeling of being at a live Terry product presentation.“ NuORDER’s B2B platform brings Terry products to life and provides solutions to deliver the best experience to buyers at every stage of the wholesale journey.”
About NuOrder: NuORDER is the leading wholesale e-commerce platform. Brands use NuORDER to deliver a seamless, more collaborative wholesale process, where buyers can browse products, plan assortments and make smarter buys in real-time. The NuORDER platform was engineered with flexibility and scale in mind processing over $35B in GMV. It empowers businesses of all sizes with enterprise-level technology. Headquartered in Los Angeles, California with offices globally; NuORDER connects more than 2,000 brands and 500,000 retailers, helping them grow and win together. For more information, visit www.lightspeedhq.com and www.nuorder.com.
About Terry: Terry is the original women’s cycling company, founded in 1985 and dedicated to getting more women riding bicycles. The company designs innovative apparel, saddles and accessories for all types and sizes for riders and is committed to the mission of Fun for All. Learn more about Terry Precision Cycling at www.terrybicycles.com and https://community.terrybicycles.com/