Modern Minimalists. Craft Culturalists. Dangerous Dames.
How do you design a collection that speaks the language of cycling to everyone? For 2014, we worked with an award-winning graphic designer responsible for some of the most iconic brand identities around. In fact, you probably have some of her creations in your refrigerator, on your desktop or entertaining your pets. We wanted a bright, happy, cycling-centric group of prints and graphics – and Lyn boldly delivered. Feminine, with plenty of edge and personality, there’s something for minimalists, culturalists and the trendsetters. Keep it simple and neutral or mix your prints–there are no limits or restrictions this season. Please enjoy this preview.
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