Contributed by Dave Buckley of Valley Bike and Ski Werks.
Valley Bike and Ski Werks, nestled in the Pioneer Valley of Western Massachusetts among colleges such as Smith College, Mount Holyoke, UMass Amherst, and Hampshire College, is a full-service bike and ski shop. For over twelve years, VBSW has gained the reputation that “We ride and ski what we sell”. The goal is to provide our customers with first-hand knowledge of the gear and equipment we carry.
VBSW has a long-standing partnership with Terry, providing our female customer base with a solid product that performs and looks great. Meghan Keefe, a loyal VBSW customer and avid cyclist, first sought out the Terry gear line for the comfortable bike liners. She adds that “The fresh designs with a feminine touch are an added bonus to the comfort.”
VBSW prides itself on approaching all customers with the intention to better understand their specific needs and cycling goals. The growth of the shop has allowed us to meet the objectives of our wide customer base, from the competitive rider to the family on the bike path.
VBSW offers weekly “no drop” group rides for men and women of all ability levels. As well as being an active member of the Northampton Cycling Club (NCC). VBSW also sponsors notable bike events in the region, such as the D2R2 gravel race supporting the Franklin Land Trust.
For more information on upcoming events, shop services, products and gear visit the Valley Bike and Ski Werks website at valleybikeandskiwerks.com, or in person at 173 Russell St., Hadley MA 01035.