TIEM (pronounced TM) Athletic came into creation to fill a necessary gap in the activewear market— truly functional and fashionable cycling footwear for women. Backed by two decades in the shoe industry and a lifetime of passion for fitness and cycling, founder Tracey McLeod got to work.
“Having been a cyclist riding indoors and outdoors, I started to pay attention to the shoes,” said McLeod. “I couldn’t figure out why they hadn’t been innovated with all the wonderful materials happening in the athletic market and running.”
What makes TIEM Athletic’s shoes stand out from the status quo? They pair the casual aesthetic of your favorite sneaker with the technical excellence of a cycling-specific cleat. As a women-owned and operated company, TIEM understands their audience and what women want. They know that while performance is critical, style should never be sacrificed. You can feel their dedication to design, detail, and the pursuit of cycling with every pedal stroke; whether you’re on the road or in the studio. This season we are excited to offer two of their most innovative designs–the Slipstream and the Via–to our fancy-footed collection of cycling shoes.
Slip Into The Slipstream
The Slipstream started TIEM Athletic’s SPD-compatible segue into cycling footwear and it took off running, or better we say pedaling. This slip-on powerhouse is loved by instructors and studio students alike, and for good reason.
The stiff bottom design provides power behind your pedaling and has a recessed SPD assembly. As a result, the part where you clip into your bike’s pedals isn’t sticking out so you won’t be forced to do a click-clacking, duckwalk when you’re off the saddle. In fact, you could easily unclip from your pedals and use these versatile sneaks in a post-ride stretch session or to strut to your favorite café for a refuel. When you aren’t on the bike, the Slipstream mirrors the feel of your favorite grab-and-go sneakers. While the Slipstream is designed to best cater to indoor riding, it offers enough protection and weather-proofing for outdoor use like commuting to the studio.
The engineered mesh toe box is highly breathable when you’re cranking out miles, while the wide styling doesn’t sacrifice comfort compared to more narrow options. With a slip-on design, easily adjustable single-strap closure system, and comfy EVA footbed you’ll have all the support you need and nothing you don’t in this sleek package.
Spin The Right Way
Whether you’re a seasoned cyclist or just starting out, fitness experts and the mechanical minds from brands like Peloton, Bowflex, and Nordic Trek attest that your footwear will make all the difference. By choosing a cycling-specific shoe you’ll be increasing the power and stability behind your pedaling. The sturdy sole keeps your feet in proper position ensuring you aren’t digging your toes and causing unnecessary strain on calves and Achilles.
Additionally, with your feet flat and stable, you can move powerfully through a full 360-degree stroke. This not only optimizes performance; it also ensures your hamstrings work with your hip flexors to prevent putting all the pressure on your quads. While you’re making these superwoman strokes, the clip-in mechanism prevents your foot from flying out from underneath you. These same physics apply to riding both indoors and outdoors while clipped in. When you choose the right shoe for the job at hand (or foot) you’re also conserving energy, increasing power, and preventing injury.
Do It All In The Via
We ask a lot of our feet: walking, biking, HIIT workouts with jumping and lunging…and typically need more than one shoe to commit to each activity. The Via is here to eliminate lugging around multiple pairs of shoes. With the Via you can step off the bike and into your next activity, out of bounds or in the gym.
The Via applies the tried-and-true design of the Slipstream and combines it with durable, weather-resistant uppers and a rugged rubber outsole to create a more robust, outdoor-ready, rider. The walkable, recessed cleat assembly allows you to move on or off the saddle with ease.
The Via sweats with the best of them in the studio and then leads the group ride all the way home. A quick-toggle adjustment system gives every ride a tailored-to-you fit, no matter where you’re headed. If you’re seeking a sneak that can truly do-it-all, the Via is your best and most versatile choice.
Choose the Slipstream to boost your indoor game or the Via to elevate on-the-road action. Either way, you will have selected a complete and total game changer. Don’t just take our word for it, take them for a spin and feel the fashion-meets-functionality firsthand.
Interested in learning more about TIEM Athletic? You can read up here: https://www.tiemathletic.com/pages/about