Terry Peloton.

  • Sidesaddle Blog
    • Cycling Savvy
    • Brooklyn Fit Chick
    • Bikecast
    • From Georgena
  • Pressroom
    • Terry in the News.
  • Ride It Forward
  • Videos
    • How To Videos
    • Short and Sweet Videos
    • Bicycle Design Videos
    • Odds and Ends Videos
  • Terry Home
You are here: Home / Sidesaddle Blog / From Georgena / The Changing of the Guard

The Changing of the Guard

May 14, 2009 By Georgena Leave a Comment

If you haven’t read about it yet, here’s the news: as of April 30, Terry Precision Cycling has a new CEO! I’ve turned over the handlebars to Liz Robert. I’m not going anywhere — I’m President of the company and a shareholder, but I decided it was time for me to get back to basics, like getting more acquainted with our customers, working on new products and building up the culture of the company. I didn’t start my own business just to end up pushing paper all day.

In an incredibly serendipitous moment, Liz, who was most recently CEO of Vermont Teddy Bear, was on the hunt for another company where she could put her formidable skills to work. Besides being a serious runner, she’d been bitten big time by the cycling bug. So when Terry met Liz, the combination had synergy written all over it.

 have to admit my image of the CEO of a teddy bear company was totally different than the reality. I anxiously awaited the first face to face meeting in February. Lo and behold — she looked like a mere mortal! Like one of us — outdoorsy, energetic, sincere and full of fun. When she asked me what it would take to get me re-energized, that cinched the deal. As she says, “the brand is bigger than the business.” But for too long, the business had been getting in the way of the brand. Now that will change.

On April 30, I was in Maryland at Blackwater NWR, getting ready for the Wild Goose Chase. But at precisely 4:00, when the all the lawyers had all the signatures on all the papers, an invisible mantle passed quietly from my shoulders. Every oriole, catbird, bobwhite, robin, meadowlark and wood thrush and its relative seemed to sing especially loud and that soft late afternoon glow that only comes in Spring lit up my world.

Liz was at the Wild Goose Chase a couple of days later, getting to know many of you and feeling for herself the energy of many women riding for fitness, health, fun and a good cause. There were many fine moments to that great weekend and one of them was going for a ride with the boss.

Tailwinds,

Georgena
talktous@terrybicycles.com
www.terrybicycles.com

Filed Under: From Georgena


Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

CYCLING SAVVY

Field guide to the best cycling tights
Women riding mountainbikes on snow covered trails, wearing Terry winter cycling gear
woman riding mountain bike in winter - tips for winter cycling
photo of woman climbing a hill on a bicycle, smiling, with dramatic nountain scenery in the background
Why choose a Terry bike saddle?
10,000 miles on the wrong saddle - Photo of a San Marco racing saddle
Image with art from a vintage poster featuring a smiling woman riding a bicycle with energy, and text reading 7 things you need to know for more comfortable cycling.
How to choose your go-to cycling tops
Everything you ever wanted to know about choosing bike bottoms but didn't know to ask.
Why choose a Terry bike saddle?

Copyright © 2023 Terry Precision Cycling, LLC | Shop The Best In Cycling Apparel For Women, & Saddles For All Riders.