Partner Spotlight: Message Factory.
Julie Rochefort, Message Factory Founder & CEO
Julie Rochefort has some pretty lofty goals. Her vision for Message Factory is to make a difference for people — those who work for her, those who buy from her, those who live near her. She designs her own fabrics and has them knitted in Montreal, prints with water-based inks, uses organic fibers and recycled materials. Everything is made locally, sustainably and lovingly. Not only is it eco-friendly and socially responsible, but each piece also contains messaging that’s good for the soul.
Terry’s collaboration is cycling-centric, of course, and each season we work with Julie and her team to create one-of-a-kind items that tell a beautiful story. This season, it’s about intuition and listening to our inner voice. In Julie’s words:
You are the smile around you. You are intuitive. You are a soothing hand. You are peace. You are strength. One pedal at a time, you have the power to make a difference.
A liberal use of bamboo and organic cottons, loose fits and interesting asymmetry, wheels and bike love throughout…
Charme – simplify with a one piece
Bea – free in a flowing shift
Sweet Pea – perfectly framed
Take flight in the Mandarine + Daisy Crop
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