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You are here: Home / Sidesaddle Blog / NORMANDY, TERRY STYLE.

NORMANDY, TERRY STYLE.

June 29, 2016 By Paula Dyba 3 Comments

Steeped in all kinds of history, the Normandy region of France kicks off this year’s Tour de France AND served as the inspiration for one of our favorite new jersey prints. If you’re a Terry regular, you know that we always design a new collection each summer with the Tour de France as a central visual theme. Here’s how Normandy came together.

Getting Inspired

Our creative input to our designer, made simple by Pinterest.

Our creative input to our designer, made simple by Pinterest.

 

Round 1

Screen Shot 2016-06-28 at 8.22.04 AM

Screen Shot 2016-06-28 at 8.22.41 AM

Our fabulous designer gave us too many options. These were the top 4 and it was SO HARD to narrow down, but there were definite reactions to the giant lions (which are really leopards). In the end, consensus drove us to option C…

 

Round 2

Screen Shot 2016-06-29 at 2.39.30 PM

Now the hard part – fine tuning the scale (size of the print background), placement (positioning of the various elements) and choosing which body (Sun Goddess or Breakaway) to apply it. More head scratching…oh, and we’re a little pinked out…

Round 3

Can we see it in red?

 

Screen Shot 2016-06-28 at 8.23.16 AM

This is where the fine tooth comb comes out. PMS 185C vs 186C – a big discussion but a unified decision…

 

The Result

Four weeks and one sample later, we got it nearly perfect on the first try (had to move the badge a bit so it didn’t collide with the collar).

Screen Shot 2016-06-29 at 2.49.57 PM

Sun Goddess, Normandy; Signature Glove, Liberty; sold out Peloton Ltd, Liberty

 

Screen Shot 2016-06-29 at 2.50.34 PM

 

Filed Under: Sidesaddle Blog


Comments

  1. Jeanne Jeffers says

    July 3, 2016 at 3:54 pm

    Now all you need to do is the Breakaway style in red for us older cyclists who aren’t so comfortable (wish we could still wear them) in the Sun Goddess style. Thanks! Great jersey….

    Reply
  2. Linda says

    July 3, 2016 at 7:30 pm

    LOVE IT!!!

    Reply
  3. Marie Elaina Wilke says

    July 3, 2016 at 9:28 pm

    Love this one

    Reply

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