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You are here: Home / Sidesaddle Blog / SAGAN VS. GRANDMA JOAN.

SAGAN VS. GRANDMA JOAN.

July 20, 2018 By Colin D. 2 Comments

Sagan vs. Grandma Joan: Advertising as Art

Sagan vs. Grandma Joan - eBike video by Specialized

Could this be Peter Sagan’s new career?

Specialized has been making some really creative videos lately, built around Sagan’s world-beating cycling prowess and engaging personality. This is our favorite so far: Sagan vs. Grandma Joan.

It looks like a home run for Specialized, and it does almost make us want one, but mostly we want Grandma Joan on our team…


Filed Under: Sidesaddle Blog, Odds and Ends Videos, Short and Sweet Videos Tagged With: bicycle advertising, Peter Sagan


Comments

  1. Colleen Mueller says

    July 22, 2018 at 6:07 pm

    I loved the ad. Peter has a great personality! Fun!!

    Reply
  2. Rachel Pousson says

    July 24, 2018 at 12:42 am

    Maybe Bora Hansgrohe will recruit Grandma Joan for next season . . .

    Reply

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