Sagan vs. Grandma Joan: Advertising as Art
Could this be Peter Sagan’s new career?
Specialized has been making some really creative videos lately, built around Sagan’s world-beating cycling prowess and engaging personality. This is our favorite so far: Sagan vs. Grandma Joan.
It looks like a home run for Specialized, and it does almost make us want one, but mostly we want Grandma Joan on our team…
I loved the ad. Peter has a great personality! Fun!!
Maybe Bora Hansgrohe will recruit Grandma Joan for next season . . .