SWISS STYLE.

As the Tour makes its way through the Jura Massif region from France into Switzerland this weekend, we’d like to highlight some of that area’s distinctive cycling style…

BMC

Mountains are unavoidable in Switzerland and for BMC, the testing and proving ground for its premium performance bikes. A pro team sponsor nearly since its inception, the bike geeks at BMC are devoted to precision engineering, with a Swiss carbon production facility that arguably produces the “Porsche of race bikes”.

Check.

ASSOS

Although their women’s line is extremely limited (and extremely expensive), Assos is one of those aspirational brands that, like a Swiss watch, oozes perfection.

CUORE

One of the sponsors of the IAM Cycling Tour De France team, CUORE is another Swiss manufacturer with incredible attention to detail when it comes to apparel. Check out this elegant flatseam stitch with 4 thread colors, recently shared on FB:

QLOOM

Surf-inspired bikewear? Yes, please. These guys are the full lifestyle brand package, with a graphic that demonstrates it best here:

AND, they just received a biggie award by Outside magazine’s Buyer’s Guide for their Women’s Black Beach Shorts.

WENGER

The Biker 37 Swiss Army knife is a cycling variation of the iconic classic that dates back to 1889.

VOLTITUDE

And speaking of Swiss Army, check out the Voltitude V1 fold-up, pedal-assist electric bike. With free shipping worldwide, this highly patented Swiss beauty can be folded and unfolded in exactly 1 second.