For Immediate release: March 22, 2106
Blue Cross and Blue Shield of Vermont and Terry Bicycles
Team Up for Women’s Wellness Revolution.
Third year of program designed to promote healthier lifestyles through cycling
Contact: Megan Peek, BCBSVT (802) 764-4858
Whitney McKiddy, Terry Bicycles (802) 861-7615
Burlington, VT – Blue Cross and Blue Shield of Vermont (BCBSVT) and Terry Bicycles (Terry) are back with the third running of Wellness Revolution, designed to promote healthier lifestyles for Vermont women through cycling. The eight-week program offers participants the opportunity to begin cycling regardless of their fitness levels, with support and confidence.
“The Wellness Revolution came into my life just when I needed it most,” says a Wellness Revolution alumnus, Erin Creley. “I am so grateful for the wonderful and welcoming group of leaders and participants in the program for not only reassuring me that I’m not alone in my trepidation after an accident but that I am also more than capable of reclaiming my love of cycling.“
The program mission is to improve the lives of Vermont women by providing access to health and wellness resources and to support positive lifestyle changes. Wellness Revolution will lead participants through all aspects of cycling like bike maintenance, mindfulness and safety, and also get participants out on the road so they experience the joy of outdoor riding.
“Blue Cross and Blue Shield of Vermont is proud to collaborate with Terry Bicycles on Wellness Revolution,” says Megan Peek, community relations and health education manager. “We have plans to strengthen the Burlington program and begin a pilot in Rutland allowing even more Vermont women to enjoy the camaraderie and confidence-boosting opportunities that this program offers.”
The Burlington program kicks off on April 19th with an informational and goal-setting session. Additional highlights of this free program include sessions on bike maintenance, mindfulness, urban riding techniques, cross training and more. Incentives include free helmets and gift certificates for Terry apparel. The program will culminate on June 4th with a team ride and a raffle to award one participant with a free Terry bike. The Rutland program dates will be announced later this year.
“Women love this program because we help them overcome fear and teach them to be comfortable and confident on a bike,” said Terry CEO Liz Robert. ”By taking a holistic approach to teaching cycling with our sincerely committed health services partner, Blue Cross Blue Shield of Vermont, and adding fun prizes and incentives, our participants stick with it, and many keep on cycling long after the program is over which is the real win for everyone”.
For over 30 years, TERRY has been dedicated to getting more women riding bikes. TERRY apparel and saddles for both women and men are designed to improve the ride for all levels of cyclists and are distributed by better bike shops and major retailers across the US. From serious gear to recreational fun, TERRY positions itself as a brand for all, where technical performance and feminine style ride in tandem.
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