Maloja (pronounced “mah-LOW-yah”) has captivated European adventurers for years, but has now broadened its availability internationally. We’ve been avid fans of this sports fashion brand since they introduced the world’s best cycling jean for women 2 years ago. They know how to design, source fabrics and bring a remarkable level of street style and wearability to activewear. Headquartered in a former stable in the upper Bavarian pre-Alps region of Germany, Maloja has managed to be unique in a world of same-old same-old.
This season, they’ve united Japan with their alpine culture and we’re thrilled to offer the result – pieces that will transport you to pagoda and passes, to coastlines and climbing regions. In their words:
Wabi-sabi is a Japanese term for imperfect beauty. The aesthetics of the Zen-Buddhist expression has been woven into the fabric of Maloja since our inception. Attention to detail, valuing the old, repurposed items, simplicity and honesty. A unique way of perceiving things is the essence of Wabi-Sabi. Simple, quiet, unpretentious things that radiate presence, authority and beauty, just like the mountains…
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